27 Throgmorton Street is a workplace located in the heart of the City. A Grade 2 listed building with years of history and character. Using elements from the building I was able to extract bits of details and create a brand identity around them. I created a historic-looking logo. A circular design in the wrought-iron of the original metal lift cage (which was unveiled after decades in plaster) became a device I used repetitively across the website and marketing material.

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High-end boutique hotels were also used as inspiration for the brand and to help express the premium positioning of the property. I chose a palette of rich colours - predominantly teal and a warm gold - to reflect the boutique and premium feel of the property, and selected two typefaces, one classic serif and one modern sans serif, to reflect the historic building and the new crisp contemporary details.

The photography focuses on the finishes and fine details and creates a sense of mystery by showing vignettes and glimpses of the interiors much like a boutique hotel. These rich brand details sit perfectly alongside crisp floor plans, technical information and shots of the offices that show off the natural light. The new branding has been well received by clients and agent and used to market the property securing viewings and interest.