In the heart of the City, 27 Throgmorton Street is a workplace within a historic Grade 2 listed building. I highlighted the building’s distinct features by using them to craft a unique brand identity. For instance, I created a symbol inspired by the original metal lift cage’s intricate design, previously concealed for decades. This symbol became a recurring theme across the website and marketing materials. Drawing inspiration from upscale boutique hotels, I employed rich colours like teal and warm gold to convey a luxurious boutique ambience. Two typefaces were selected - a classic serif and a modern sans-serif - to mirror the blend of historical significance and contemporary design. 

Marketing visuals focused on the building’s interior finishes and finer points. Similar to a boutique hotel, these vignettes and office glimpses evoked intrigue and mystery. Crisp floor plans, technical details, and shots highlighting natural light were seamlessly complemented by the distinctive brand elements.

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The new branding resonated well with clients and agents, proving pivotal in marketing, securing viewings, and sparking interest.