From a thought of combining sports and social under one umbrella the founders of the brand set out to connect people through taking part in sports related events where they have the chance to play and socialise hence the unique name ‘beSpocial’ it’s a combination of words ‘sports’ & ‘social’. Having a unique name gave the brand a real presence in the market and helped the Google ranking.

The logo was made from a bespoke typeface, I kept most of the branding in monochrome with a hint of colour,

it helped the photographs and videos stand out as the brand heavily relied on marketing through social media platforms like Instagram and Facebook.

The branding also illustrates the founders vision for the brand as it grows and ventures into new aspects of the business. From sponsoring events and athletes to opening gyms.