The founders of the brand had a vision to unite people through sports-related events, creating a unique name ‘beSpocial’ - a blend of ‘sports’ and ‘social’. This combination not only gave the brand a distinctive identity but also helped to establish its presence in the market.

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To complement the brand’s unique name, I created a bespoke typeface for the logo. I kept the branding predominantly in monochrome with a pop of colour. This choice of design allowed the brand’s photographs and videos to stand out, particularly on social media platforms like Instagram and Facebook, where the brand relied heavily on marketing.

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The branding also showcases the founders’ vision for the brand’s future expansion into new areas of the business, such as sponsoring events and athletes and opening gyms.