As part of a rebranding and repositioning effort, I transformed this large residential complex in Pimlico into a premium living destination that reflects the area’s growing standards. To achieve this, I carefully designed the logo and signage to exude a high-end, 5-star boutique hotel look and feel.

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To ensure a seamless navigation experience for residents and visitors, I implemented a minimalist wayfinding system throughout the building. I also demonstrated how the brand’s visual identity can be applied across various touchpoints such as the website, social media, staff uniform, and marketing materials. By aligning the brand strategy with the shareholders’ goals, I showed how the new brand could accommodate additions such as a coffee shop or a bar while maintaining its unique identity.​