I re-branded and repositioned this large residential complex in Pimlico to bring it up to the local growing standard of this premium area. I designed the logo and signage to communicate high-end residential, where it almost felt like a 5star boutique hotel.

The wayfinding system is minimal and allows you to easily navigate through the building. I demonstrated how the brand works across the website, social media, staff uniform and marketing materials, also showing how the brand plays out for all the goals the shareholders have for the building. From adding a coffee shop to adding a bar.