Freeplay, Exchange Ilford
Freeplay is a soft-play area for children located inside the Exchange Ilford Mall. The challenge was to design a brand identity that not only did it appeal to young children but also one that the adults enjoyed just as much. The Freeplay Area generated an additional 10,000 visitors in the first month alone! This has since been a massive success for Capital and Regional and continues to attract visitors to the Mall.