Ink Studios II
Ink Studios is a workplace located in the urban and upcoming area of Hackney Wick. With one remaining space available for sale, the developers were struggling to get a deal done. We reviewed my original branding which was heavily monochrome and decided to do the complete opposite with the new approach. I introduced a new logo, typeface, brand colours, and also a pattern which represented the flow of ink. Now that the studios had a culture I was able to showcase the attitude/vibe through the photography and copy. This all played out across the brochure and marketing of the property for a successful sale of the remaining space.