KO Logistics are a removal company with ambitions to be an all-around logistics company that needed a new look and feel, the existing branding was outdated and there was no brand recognition, most of the clients came from word of mouth, my challenge was to change this and have them on the verge of global success.

 

I started by replacing the once highly complex logo with a very simplified one, chose a distinctive and noticeable colour palette that can never be missed and selected a typeface that felt right for the brand (big, bold and secure) The branding was illustrated through vehicle graphics, staff uniforms, website, social media, marketing campaigns and billboard advertising.

Deliverables

Research

Brand Strategy

Verbal Identity

Visual Identity

Social Media

Marketing Material

Client

KO Logistics