Affinity Water, UK

Delivered from brief to execution in just 3 days! I created the visual identity for Affinity Water’s Vulnerabili Tea campaign, designed to increase awareness, understanding and use of their vulnerability support services, ensuring vulnerable customers get timely help and others know how to recognise and refer someone who may need it.

Project info / Insight:
Water needs vary, but one ritual unites almost everyone in the UK: tea. With 84% of adults drinking it daily, tea became the perfect tool to start conversations around vulnerability.

Challenge / Idea:
Vulnerabili Tea: A simple, human outreach device using tea as a way to engage communities, spark dialogue and highlight support services like PSR, LIFT and WaterSure.

Design / Results:
I built a warm, distinctive identity centred on a flowing water-drop graphic and a fluid, water-inspired typeface. The palette drew from Affinity Water’s brand book, applied across packaging, OOH, digital assets and on-pack messaging. Clear CTAs ensured the campaign was not only visually memorable, but also drove understanding and action.

A cup of tea became a moment to pause, reflect and access support.