Birchwood Building, Leatherhead, UK

Project info / Insight:
Tasked with repositioning a significant commercial property located in Leatherhead Office Park, as a modern landmark building.

Challenge / Idea:
Create a brand identity that can be applied across the marketing, branding, and signage throughout the building. The identity shouldn’t compete with the space itself, but rather complement it.

Design / Results:
I developed a brand identity that was minimal yet complementary to the space. The interior designers were able to integrate elements of the branding into the space itself. For example, the lines, which are part of the logo, were applied to the windows as striped privacy film across the main entrance, doors, and windows throughout the building. The lines were also used as animated openers for video content on Instagram.

At the time of working on this project, I only had CGIs to work with, as the building was still in the development phase. Rather than waiting until the building was finished to take photographs before going to market, we took a strategic approach and launched using the CGIs, designing and developing both a brochure and a website. This paid off, and the building was fully let before completion, with no need for another marketing push.