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Silver&Co

Makers Arch, Southwark, UK

2023

Project info / Insight:
Tasked by Silver&Co with creating the brand identity concept for Makers Arch as part of a pitch to the client for the branding and marketing of the building. Located in Bankside, Makers Arch is a distinctive workplace where historic character and contemporary architecture converge.

Challenge / Idea:
To capture this fusion.

Design / Results:
I developed a brand identity that bridges the past and present, resulting in a brand that feels both authentic and modern. At the heart of the identity lies the building’s signature arch, a defining architectural feature that became the cornerstone of the design system. By integrating the arch motif across the brand identity, marketing and wayfinding, the concept demonstrated how the brand and the built environment could work in harmony to deliver a cohesive, place-led experience.

Unfortunately, Silver&Co did not win the pitch, and the project was awarded to another design agency. The agents responsible for letting the property advised the client to retain their existing agency, as they already had an established working relationship.

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