Qiddiya, Saudi Arabia

Project info / Insight:
Helping branding agency Brash to promote the work they created and produced for the world’s first city built for play through a highlight showreel.

Challenge / Idea:
The challenge was to capture everything in its raw, organic form, showcasing not only the final outcomes but also the making-of process: how each element was crafted behind the scenes.
Brash will later present the showreel at an international expo, where visitors will experience Qiddiya City and discover the agency behind it all. This will offer a rare glimpse into the creative and technical processes involved that many clients are not typically exposed to.

Design / Results:
The showreel was designed to feel raw and organic, filled with behind-the-scenes moments, showing design routes that didn’t make the cut alongside the one that did, and illustrating what that design development looked like. It also captures the technical process from concept to renders to final outputs.

The showreel ultimately helped Brash attract new clients across the Middle East region and allowed them to flex their creative muscles (and show off a bit).