Rixos, Baghdad

Project info / Insight:
Marketing a landmark residential development in Baghdad’s prestigious Green Zone, positioned to redefine luxury living in the city.

Challenge / Idea:
Sectorlight brought me on to develop the full suite of marketing assets for this extraordinary project. I created platform-specific content for Instagram, LinkedIn, and X (Twitter) in both English and Arabic, ensuring the messaging translated seamlessly across both languages while maintaining visual hierarchy. Working with English and Arabic can be tricky, as English reads left to right and Arabic reads right to left, which causes a lot of layout issues. I also refined selected elements of the brochure originally produced by the internal team, enhancing visual consistency.

Design / Results:
Every asset was crafted to embody a premium, contemporary aesthetic in both languages, elevating the brand’s presence and reinforcing its luxury positioning.