Satchel Tang Studio

Project info / Insight:
Satchel Tang Studio is an interior architecture and design studio with a holistic approach, where the wellbeing of everyone involved is the driving force, creating spaces that make people feel good, with sustainability in mind.

Challenge / Idea:
The challenge was to express the studio’s commitment to wellbeing and sustainability in a way that feels calm, credible, and distinctive, while opening up the process to show how the practice is actively playing its part.

Design / Results:
From strategy to execution, I created a brand identity that balanced all the above and is unmistakably the studio’s own. The core mark is a mirrored ‘S’ with a ‘T’ in the central negative space, forming a soft, abstract shape that suggests movement, balance, and continuity. The headline typeface echoes the mark’s curves, while a clear, more neutral body typeface provides balance. An earthy, natural palette is lifted by a single “happy colour” sunshine yellow for warmth and optimism. The motion is crafted to convey subtlety, balance, and an uplifting flow. The brand extends to behind-the-scenes storytelling that showcases the exact materials being used on projects, reinforcing the studio’s sustainable practice. Together, all these elements create a distinctive, coherent identity that reflects what the studio stands for and its commitments.