XRange 47, Saudi Arabia

Project info / Insight:
Visualising the brand identity of XRange47, a Saudi-based golf brand for the 47th U.S. President, Donald Trump.

Challenge / Idea:
Brash tasked me with taking the logo and partially developed brand guidelines created by their internal team and pushing the identity forward. My role was to visualise how these core elements could come together across key touchpoints, including art direction, website homepage, Instagram posts, signage, stationery, and merchandise.

Design / Results:
I started by solidifying what the XRange47 art direction looked like: how moments are captured and how imagery can be treated to feel distinctly owned by the brand. Once I defined this, I was able to combine the imagery with the brand’s logo, typeface, and graphic elements to showcase how the identity could live across the website homepage, Instagram posts ahead of launch, signage throughout the facilities, and applications across the mobile app, merchandise, and stationery.

All touchpoints were designed to feel premium and reflect the brand’s focus on exclusivity.