A completely new upmarket paint for the West African market. The challenge was to create a brand that stood out against the multi-national strengths of Dulux and Coral.
My response, a strong African personality, surrounded with colour and strong simple logo, augmented with a historic local pattern. And a clear brand purpose expressed through a tagline that made the brand personal to the target audience, alongside strong contrasting photography which gave the brand a real presence and made it instantly recognisable on posters/billboards and social media platforms. This is being successfully developed across a huge range of material from packaging, advertising, marketing and digital campaigns.