A completely new upmarket paint for the West African market. The challenge was to create a brand that stood out against the multi-national strengths of Dulux and Coral.

My response, a strong African personality, surrounded with colour and strong simple logo, augmented with a historic local pattern. And a clear brand purpose expressed through a tagline that made the brand personal to the target audience, alongside strong contrasting photography which gave the brand a real presence and made it instantly recognisable on posters/billboards and social media platforms. This is being successfully developed across a huge range of material from packaging, advertising, marketing and digital campaigns.

Services

Research

Brand Strategy

Verbal Identity

Visual Identity

Website

Social Media

Stationery

Marketing Material

Packaging Design

Uniform Design

Clients

Inesfly

Silver&Co