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Alam-Mohammed-amStudio-Royale-Paints-Paint-Chart-1.jpg

Royale Paints

Introducing a premium paint brand designed specifically for the West African market. The challenge was to create a distinct brand identity that would stand out from global giants like Dulux and Coral.

Infusing the brand with a strong African personality, vibrant colours, and a simple yet memorable logo that incorporates a local historic pattern. I also crafted a powerful tagline that speaks directly to the target audience, making the brand relatable and personal.

To complete the package, I used bold and striking photography that exudes confidence and unmistakable presence. The result is a brand that’s instantly recognisable and highly effective in a wide range of mediums, from packaging and advertising to marketing and digital campaigns.

Deliverables

Research

Brand Strategy

Verbal Identity

Visual Identity

Website

Social Media

Stationery

Marketing Material

Packaging Design

Uniform Design

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