Introducing a premium paint brand designed specifically for the West African market. The challenge was to create a distinct brand identity that would stand out from global giants like Dulux and Coral.
Infusing the brand with a strong African personality, vibrant colours, and a simple yet memorable logo that incorporates a local historic pattern. I also crafted a powerful tagline that speaks directly to the target audience, making the brand relatable and personal.
To complete the package, I used bold and striking photography that exudes confidence and unmistakable presence. The result is a brand that’s instantly recognisable and highly effective in a wide range of mediums, from packaging and advertising to marketing and digital campaigns.