The opportunity was to create a brand that ties in with both the heritage of this successful property company, while simultaneously signifying a move into a more digitally focused future. My branding has enabled Vale to firmly position themselves as an established, forward-thinking company in the property world, restating their purpose and expressing their unique expertise to their target market. The result has been a huge increase in brand awareness and activity across all their sectors. The logo is now being used across a wide range of marketing and presentation materials, from social media, through events, hoardings and signage.