The challenge was to create a brand that would honour the rich legacy of the company, while also signalling a shift towards a more digitally-oriented future. Through strategic branding, Vale has been able to establish itself as a well-established, forward-thinking company in the property industry, reaffirming its purpose and showcasing its distinctive expertise to its target audience.

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As a result, there has been a significant surge in brand recognition and engagement across all sectors. The new logo has been seamlessly integrated into various marketing and presentation materials, including social media, events, hoardings, and signage, cementing Vale’s position as a leading name in the industry.